Google Business Profile posts examples
Short, useful posts beat clever ones. Here is the structure for Update, Offer, and Event — plus what to put on the photo.
People search “GBP posts examples” because the editor is empty and the week is already gone. These are original sample posts, not scraped from other tools. Swap in your city, service, and a real photo. Do not paste them onto 40 locations unchanged.
Need the image dimensions first? Use the 2026 post image size guide. Want the caption written for you? Try the free post generator.
How to do a Google Business Profile post
- Choose the type: Update (What’s New), Offer, or Event.
- Add one photo that would make sense on Maps — a job, a dish, a team, a storefront.
- Write two sentences: what happened, and what the customer should do next.
- Add a CTA button when you have a destination (Call, Book, Learn more, Order).
- Publish now or schedule. Google’s desktop scheduler can hold a date; MapPush can write the caption and publish it for you.
Update (What’s New) examples
Home services: “Finished a same-week AC recharge in [City] this morning. If your system is blowing warm air, we still have afternoon windows. Call to grab a slot.” Photo: outdoor condenser, no customer faces. CTA: Call.
Restaurant: “Friday red-sauce special is back — house meatballs and garlic bread after 4 p.m. Walk-ins welcome; patio opens if it stays dry.” Photo: the plate, square crop. CTA: Order or Learn more.
Dental: “Saturday hygiene hours start this month for people who cannot leave work at 2 p.m. New-patient exams are listed on our site — no patient photos, ever.” Photo: empty operatory or team at the front desk. CTA: Book.
Offer examples
Offers need a real start and end. Do not schedule last month’s coupon.
Roofer: “Free storm-damage inspection through Sunday after this week’s hail. We photograph the deck and send you the shots the same day. No pressure to book the replace.” Photo: a completed roof, not a stock skyline. CTA: Learn more.
Solar: “Book a roof assessment this month and we include a shade study with the proposal. We will tell you if the payback is weak — we would rather say no than sell a bad array.” Photo: a local install. CTA: Book.
Event examples
Real estate: “Open house Saturday 1–3 at [neighborhood]. Street parking on the north side. Ask about the new HVAC and the roof year — we will have the docs on the counter.” Photo: the listing exterior you have permission to use. CTA: Learn more.
Retail / restaurant: “Live music Thursday 6–8. Kitchen stays open. If you need a high chair, say so when you walk in — we only have four.” Photo: the room set for the night, not a flyer with 12 fonts.
Google Business Profile posts best practices
- One idea per post. If you need a second offer, that is a second date.
- Write like a text to a customer, not a press release.
- Name the city or neighborhood when it is true.
- Use a real photo. Clip art and heavy filters fail Google’s quality bar.
- Export square. 720 × 720 is the Help Center recommendation.
- Review every AI draft. You are on the hook for the offer and the photo rights.
Where can I see Google Business Profile posts?
Customers see them on your listing in Search and Maps. You see the archive under Posts in business.google.com. Posts stop being featured after several months, which is why a monthly batch is more useful than one burst in January.
Is it worth posting on Google Business Profile?
It is worth it when the post would help someone who already found you: hours, a real offer, proof you did the work, an event they can attend. It is not a substitute for reviews, categories, or being close to the searcher. Google’s local results still lean on relevance, distance, and prominence.
If writing is the bottleneck, generate a draft and connect the profile when you want it published automatically. See founding pricing after the first free post.